I see. Because it was posted to promote the product I feel that it is only fair to share my opinion. Based solely on the video:
1.) The DIYer would love this product. Once...or twice if they ever need it.
2.) If I were to bumble around like the goof that was trying to install the toilet on the video I would have to question if I'm in the right vocation.
3.) If I install or reseat 12 toilets in a year is it worth the cost? Probably not.
4.) Are toilets really that much of a hassle? The extra tool, assemble the tool, attach the tool, remove toilet, remove tool, assemble new toilet, attach tool again, etc. Nope.
5.) Lift with your legs not your back.
6.) Would be wonderful for installing Kohler One Piece toilets with the wide bowl, such as the Rialto, because you can't see the bolts/flange. But that is the only toilet that I can think of that would ever need two people help on the install.
7.) Great idea but I don't see how it really simplifies the install. If you have to transport the toilet on anything other than a smooth floor, the apparatus is just in the way. You still have to remove it to go up or down stairs or anywhere else for that matter.
I guess a demand could be created because the tool exists, but was there a call for something to make life easier before it was invented?
My score on a scale of 1-5 stars: 2 stars.